While I tend to write off the Search Engine Optimization field as an ethical quagmire where the bad are out to pollute the common waters for their own gain, and the good are little more than technically-savvy marketers, there’s clearly an amount of science and depth to it that I don’t understand.
Case in point, a recent demonstration of its effectiveness by hijacking the top 5 search results in Google for the term “five seo excuses” to form a top 5 list. And because the order is so precise, the URLs spell out an extra little message. The buzz it’s generating means you’re too late to observe the effects first-hand, but I can vouch for the accuracy of the screen shot in the prior-linked post.
Impressive demo to be sure. It shows that SEO techniques have evolved into a formidable tool that’s of obvious value to many businesses. (I’m still glad that’s not what I do to put food on the table, though.)