I’m fascinated with the Million Dollar Home Page. This guy got the idea to sell pixels for a dollar each, in blocks of a hundred, to get him through college. The advertisers get an ad spot for 5 years, and “a piece of internet history.” Silly and gimmicky, but that’s exactly why it worked, and to date he has pulled in an unbelievable half million dollars.
But, geez, the quality of advertisers sure does say a lot about the type of company that buys into high exposure, flash-in-the-pan marketing like this. Online casinos and pharmacies, marketing courses, and various bottom-rung web hosts and domain registrars: in other words, classic popup window and spam fodder. There must be a connection between the perceived value of running an ad on a site like this and the quality of the products being hawked.
Though you could probably learn quite a bit about effective web advertising by studying the various ads to see what techniques grab your attention, considering they’re all static images fighting only each other for eyeballs.