Interestingly, it seems that ‘brightcreative.com’ [which is in fact coming soon, despite the empty promise that particular wording entails] is generic enough a name to warrant mistaken identity.
For example: let’s say, hypothetically of course, that my server is configured to forward absolutely anything @ the domain name to my catch-all inbox. Let’s say, also theoretically, that earlier in the week a 2MB email landed in my inbox.
Since we’re still talking speculatively, imagine that I had instinctively deleted it as a virus. But if something had caught my eye and made me fish it out of my deleted items folder, imagine how surprised I would have been to discover that the email was addressed to a ‘Judith’ at X Creative, where ‘X’ has been substituted for an actual business name.
And imagine my amazement to discover the sender had forwarded payroll and expense worksheets for a major TV commercial shoot happening soon. Theoretically.
Is there etiquette for a situation like this? Announcing that the intended recipient didn’t receive the email is fine when it’s a simple conversation or confirmation or anything else non-confidential. But bring (assumed confidential) financial worksheets into the equation, and the dynamic completely changes.