As a designer I’m supposed to be awed by great Flash work, and thrilled at incricately detailed interfaces that invite me to explore. And from time to time I am. But I can’t be bothered to browse PixelSurgeon or SurfStation day in and day out to keep up with the latest design work, because it all starts blending in together. You can only see the same transitional effect or same illustration style used on so many sites before its common–place.
The goal of ‘experience design’ is flawed. When I’m on the web, I am generally looking for information. I don’t browse for the sake of browsing, and that’s unfortunately what those aiming to provide an experience expect me to do. It’s funny: I’m a visual person, and I know great illustration, photography, and animation enhances content. But when used as an end result? I just don’t get as much out of it.
They say content is king. There might just be something to that.